Hear what matters most.
In collaboration with Apple
This project aims to support individuals with Undiscovered Partial Hearing Loss by integrating the latest hearing aid featured in Apple's AirPods Pro.
It also seeks to empower young adults to proactively protect their hearing health.
CAMPAIGN STRUCTURE
Large audience awareness - ATL
1) ANIMATION
A girl in her 20s overcoming isolation from partial hearing loss. With the Airpods Pro’s enhancement features, she rediscovers the world around her and feels truly connected.
2) MRT ADVERTISEMENT
MRT station advertisements will drive traffic to the SAFRA installation and hearing test.
Driving engagement & direct conncection - BTL
1) INTERACTIVE INSTALLATION
Located at SAFRA, an interactive installation will simulate various sound frequencies.
2) PACKAGING DESIGN
Limited-edition AirPods Pro packaging with our branding to boost awareness and highlight the device’s hearing capabilities.
Personalized engagement by leveraging a digital platform - TTL
1) HEALTH APP ADDITIONAL FEATURES
AirPods users with louder listening habits, will receive a monthly reminder along with the campaign’s animation that are features in the Apple Health app.